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YANG DESIGN(杨设计顾问)为中国最具前瞻思维的设计顾问公司,也是中国首家囊获包括德国红点、iF、日本 G-Mark、美国 IDEA 在内全球四大设计奖项的顾问公司,至今累计获得了近百项设计大奖。

下设 YANG DESIGN 设计策略研究所、CMF与趋势研究实验室、用户研究实验室、品牌创新事业部、产品创新事业部、城市创新事业部等设计与研究部门。与德国、英国、美国、日本等多家专业设计研究机构有着长期战略合作关系。并投资创办了工业设计博物馆、新手工艺研究院、智能箱包品牌、生活方式品牌及机场零售终端品牌。

YANG DESIGN 提供以用户体验为中心的高品质设计咨询服务,涉及智能家居、消费电子、交通工具、时尚快消、教育金融、建筑地产等行业,为全球众多领先品牌实现了创新的社会与商业价值。如绿色和平、壹基金、波音、宝马、奥迪、英菲尼迪、通用、西门子、博世、三星、飞利浦、施耐德、日立、 ABB、斯沃琪、杜邦、Herman Miller、联想、海尔、华为、万科、SOHO等。其中为波音所做的研究与服务设计提升了效率和体验、为万科设计的公共与服务系统助力智慧城市的创建、为海尔创新设计的家电获得了国际权威奖项的认可、为数个智能硬件团所设计的产品项目获得了上千万美金的融资、为壹基金所做的系列公益项目实现了创新的社会价值。

YANG DESIGN is a design consulting firm with forward thinking in China. It is also the very first Chinese winner of the top 4 international awards -- Red Dot, iF, G-Mark and IDEA, and has won nearly one hundred design awards in history.

It is equipped with Design Strategy Institute, CMF Lab, Brand Innovation Consultancy, Product Innovation Department and City Innovation Department. YANG DESIGN has a long-term strategic cooperation with professional design research institution from countries including Germany, Britain, the United States and Japan. YANG DESIGN is founder of the industrial design museum, new handicraft research institute, smart luggage brand, lifestyle brand and airport retail terminal brand,

YANG DESIGN has provided the high quality design consulting service with user experience and has been working on industries including smart home, consumer electronics, transportation, FMCG, education, finance and real estate industries. YANG DESIGN has helped renowned brands in China and abroad to increase business value and social impact, including Greenpeace, One Foundation, Boeing, BMW, Audi, Infiniti, GM, Siemens, Bosch, Samsung, Philips, Schneider Electric, Hitachi, ABB, Swatch, DuPont, Herman Miller, Lenovo, Haier, Huawei, Vanke, SOHO.

YANG DESIGN has provided research and service design for Boeing to improve the efficiency and experience, assisted Vanke to build smart city, innovated award-winning home appliance for Haier, and designed smart hardware products for numbers of start-ups in capital raising. The projects for One Foundation has created great social impact by design innovation.
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YANG DESIGN也是中国首家囊获包括德国红点、iF、日本G-Mark、美国IDEA在内的全球四大设计奖项的设计机构,至今累计获得了六十多项设计大奖。YANG DESIGN创始人早年在德国留学与工作,遵循德国逻辑而严谨的设计方法体系。其团队成员由数十位具备国际化视野背景与本土洞察力的资深策略与设计顾问组成,在产品策略与设计、用户体验与服务设计、品牌DNA、趋势与CMF研究等领域具备丰富经验与领先优势。YANG DESIGN has been the very first Chinese design consultancy to win the top 4 international awards -- Red Dot, iF, G-Mark and IDEA -- and has won more than 60 design awards since its inception.
The founder used to study and work in Germany, in praise of a systematic, logical and accurate design method. Today, YANG DESIGN has over 40 strategy and design experts with international background and solid local insights. It has rich experiences in product strategy and design, user experience and service design, brand DNA definition, trend watching and CMF study.
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YANG DESIGN提供以用户体验为中心的品牌战略、数字营销、设计策略、工业设计、信息交互、公共与服务设计等设计咨询业务,涉及领域包含智能家居、消费电子、交通工具、时尚快消、教育金融、建筑地产等行业,为全球众多领先品牌实现了创新的社会与商业价值。如绿色和平、壹基金、波音、奥迪、通用、西门子、三星、飞利浦、ABB、斯沃琪、杜邦、Herman Miller、施耐德、日立、英菲尼迪、联想、海尔、华为、万科、SOHO等。其中为波音所做的研究与服务设计提升了效率和体验;为万科设计的公共与服务系统助力智慧城市的创建;为壹基金所做的系列公益项目实现了创新的社会价值;为数个智能硬件团队所设计的产品项目获得了上千万美金的融资。
YANG DESIGN has been working on industries including smart home, consumer electronics, transportation, FMCG, education, finance and real estate industry. YANG DESIGN has helped renowned brands in China and abroad to increase business value and social impact, including Greenpeace, One Foundation, Boeing, Audi, GM, Siemens, ABB, Samsung, Philips, Swatch, DuPont, Herman Miller, Schneider, Hitachi, Infiniti, Lenovo, Haier, Huawei, Vanke, SOHO.
YANG DESIGN has provided research and service design for Boeing, assisted Vanke to build smart city, and designed products that helped numbers of smart hardware start-ups in capital raising. The projects for One Foundation has created great social impact by design innovation.
合作伙伴
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以产品设计为核心,加上趋势、色彩、材料、品牌识别、用户研究及产品策略等方面的多年项目经验,具备将研究和洞察转化为最终产品的能力。不同于品牌营销公司,我们的设计策略更关注用户最本质的体验与需求。Ability to translate research & insight into final product, thanks to rich project experience in trend observation, color & material, brand identity, user research & product strategy based on product design. In contrast to marketing agency, our design strategy focuses on user experience.
为什么选择我们
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YANG DESIGN 的产品策略与设计服务,为企业深度洞察目标消费群,制定精准的市场定位。针对市场竞争者,规划产品线与产品的品牌识别性,创造产品的差异化竞争力。在发达经济体,这已成为继“六西格玛”之后,企业最重要的营销理念与创新方法!一件优良的产品不仅在于视觉层面的美学价值,更在于“创造完美的用户体验”,这也是 YANG DESIGN 所遵循的设计哲学。Based on target consumer insight, YANG DESIGN defines the product strategy for accurate market positioning, a product line and brand identity with competitivety and differentiation against competitors, In developed economics, it has become the most
important marketing and innovation method since Six Sigma. A good produce is much more than just looking good.
我们如何为您的企业创造价值
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设计总监杨明洁的德国导师 Dieter Zimmer 教授在担任德国红点奖评委时,会从以下的五个层面去评判一件产品的设计优良与否。Professor Dieter Zimmer, tutor of design director Jamy Yang, made a statement of design criterion as jury of the Red Dot Design Award: a good design must be judged by 5 aspects.
我们的设计哲学
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YANG DESIGN 自2004年在中国率先引入国际领先的设计策略研究方法与工具,在国内长期的设计实践中,常年跟踪、研究并积累了包括跨行业设计情报和案例研究、品牌DNA和产品识别性研究、设计策略工具、设计趋势报告、 材料与表面处理研究、生活形态报告等资料。
2012年我们的设计策略研究成果获得了上海市政
府的肯定与支持,进一步建立了工业设计策略研究数字化的政府平台,成为上海设计之都官方平台的组成部分之一,其研究的的广度与深度进一步加强,为专业界与合作伙伴提供与分享领先的研究成果。另一方面,我们也长期建立与积累了包括材料与生产供应商、各个行业专家团体与专业机构等资源库。YANG DESIGN has been introducing leading design strategy methods and tools since 2004. In our long-term design practice, we have collected cross-industry information and case study, brand DNA and product identity, design strategy tools, design trend report, material and surface treatment, lifestyle reports.In 2012, our study result is officially supported by Shanghai government. The design strategy database is part of the Shanghai Design City project, and to be shared with partners and professionals. At the same time, we also established long-term relationship with suppliers, experts and talent pools.
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