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包括品牌命名,品牌口号创意设计,VI系统设计,包装设计,消费者洞察及其和品牌创新相关的服务
Including naming, slogan creation and design, VI, package design, consumer insight as well as other brand innovation services.
作为首家合作的中国产品设计顾问机构,2008年YANG DESIGN受瑞典著名品牌绝对伏特加委托设计了ABSOLUT PEARS-双瓶装,最终的产品成功的体现了该品牌的识别符号以及可持续发展的品牌理念,在市场上受到收藏者追捧,打造了良好的品牌口碑。As the first Chinese product design agency to work for ABSOLUT VODKA, YANG DESIGN was commissioned in 2008 to design the ABSOLUT PEARS dual package. The final product has interpreted the brand DNA and sustainable philosophy. It become a collector item, and further improved brand reputation.
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YANG DESIGN受酱香型白酒领导品牌贺天下的委托,为其提供了策略研究、品牌定位、品牌命名、VI视觉设计、酒瓶及外包装设计。YANG DESIGN通过戏谑、解构传统的方式重新定义“年轻人的白酒文化”。瓶身单一材质的渐变处理, 简洁的造型语言,用材料本身的变化或者重复引导视觉,营造出设计的聚焦点。
YANG DESIGN is commissioned by Jiang-flavor Chinese spirits brand He Tianxia to provide strategy study, brand positioning, VI design, the bottle and the package design. YANG DESIGN redefines the youngsters 'spirits culture, through humor and tradition dissection. The bottle’s single material is transitionally treated. The simple shape and material change and repeated use lead the vision and creates the design focuses.
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在前期策略研究中,YANG DESIGN分析了统一ALKAQUA的品牌资产。针对名为“健康崇尚型”的品牌目标消费群,YANG DESIGN提出了 “隐于自然”的设计方向,巧妙地结合了简约透明的瓶形,以及纯净的天然水源地景色。地铁广告被定义为最重要的品牌传播接触点。最终,统一采用了YANG DESIGN提出的品牌Slogan:天然好水,无需远行。以最简单直接的方式驱动消费。在完成关键视觉形象后,YANG DESIGN又陆续设计了统一ALKAQUA的品牌官方网站、产品配套标签等重要品牌接触点。
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为使主题“水境界“充分释放符合其字面形象的哲学文化意味,传达欧琳的高端品牌形象,并充分表现产品本身“保证纯净家庭用水”的功能,将广告语定为“一滴水的纯净之旅”。
KV和展示设计方案中,自来水在欧琳水系统中内的旅程将被充分展示,体现欧琳产品“保证纯净家庭用水”的功能,并从视觉风格和表现形式上传达水之从容的哲学文化意味。
大益茶具产品策略与设计
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YANG DESIGN顺应中国市场的包装设计趋势,为“花玄木里”面膜提供了策略研究、品牌定位、品牌命名、VI视觉设计及外包装设计。强调自然森态,产品外包装通过类似水彩画的笔触体现产品发酵植物油和天丝材质的通透性。To follow the packaging design trends in Chinese market, YANG DESIGN has provided strategy study, brand positioning, brand naming, VI design and packaging design service to Fervi Mori. This whole package of service addresses naturalness and uses water colors to sketch out the quality the fermented plant oil and tencel.
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2010年全球500强企业、瑞士ABB电气集团委托YANG DESIGN完成了低压零售专卖店大中华区品牌形象规范手册,规范中对ABB专卖店中的色彩、材料及表面处理工艺作了详细与严格的定义。在此规范指导下,我们又进一步设计完成了ABB整个大中华区的专卖店形象系统,实现了标准化与模块化的生产制作、安装与维护。新的系统令ABB在中国市场体现明显的品牌差异性,迫使竞争对手花费两年多的时间更新店面。
Commissioned by ABB, YANG DESIGN completed the brand image guideline for its low-voltage retail stores in Great China. The guideline includes strict and detailed definitions of color, material and finish. Under the guideline, we designed the retail system, a modular design for standardized production, installation and maintenance. The new system has shown prominent differentiation in the Chinese market, and force its competitor to spend 2 years updating the stores.
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HTC邀请前瞻设计团队YANG DESIGN进行合作,由其操刀设计One时尚版限量生产的典藏款包装盒。这款设计整体是对创新材料的非常规运用,外盒是边缘导光的荧光亚克力,材料包裹高品质的泡沫,使内部泡沫的肌理通过灯光隐约外显,给人以耳目一新的酷炫感。泡沫内置入节能灯泡为光源。取出手机,盒装即可成为一盏时尚的绿色泡沫情景灯。HTC One时尚版从粉丝预购到VIP品鉴都得到超人气追捧。
HTC has commissioned YANG DESIGN to create a limited edition package for One mobile phone. The design makes use of material in a non-conventional way. The package box is made of acrylic with luminated edge, and is filled with soft foam inside. A LED bulk is embedded so that it can be recycled as a desktop lamp.
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2013年,YANG DESIGN与K11结缘,作为K11的创新设计顾问,我们从公共导向系统、艺术成列品展架等方面展开设计融合,并作为K11艺术空间与公共服务导向设计顾问,策划了为期一个月的“杨明洁设计发现之旅”大型设计展。
In 2013, YANG DESIGN and K11 cooperation, innovation as a design consultant K11, we from the public oriented system, art into a list of product display rack and so on aspects of design integration, and as K11 art space and public service oriented design consultants, planning a month long "Yang Mingjie design journey of discovery" large design exhibition.
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YANG DESIGN为AAF(亚洲动物基金)设计了“小熊Moonie”的卡通形象,以及相关的衍生产品,希望以此为沟通的方式,让更多的公众了解并加入到拯救月熊的行列中去,拒绝虐待,保护动物!YANG DESIGN has sketched out the cartoon image of bear“Moonie”for AAF and designed the extended products. Through this project, YANG DESIGN hopes to encourage more and more people to join saving moon bear activity. Let’s say NO to animal abuse;care for the animals!
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继壹基金救灾帐篷、壹乐园的合作项目后,YANGDESIGN再次为 壹基金与可口可乐联合发起的“净水计划”设计了一款适用于农村儿童饮水习惯的水瓶,用设计的力量推动公益,希望实现“净水计划”的愿景——“让每一位农村儿童都能享有足量、健康和负担得起的饮用水”。 After relief tent design and Onederland park project cooperating with One Foundation, again YANGDESIGN designed a water bottle particular for children in rural area called “Pure Water” project co-created by One Foundation and Coca Cola.
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为雅芳亚太区产品系列定义新一代的品牌语言,一方面延续上一代产品家族的风格,另一方面增添年轻而高价值感的设计元素。修长的瓶身和渐变的色彩突出活力、补水的产品主题。另一设计亮点是采用新工艺的瓶盖,让开启产品成为一种精致的体验。
Renewal of the brand design language in Asian Pacific with sense of high quality for younger consumer segmentation.
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儿童系列水瓶和饭盒设计,可换盖的设计为品牌创造了持续消费的盈利模式bottle and lunch box collections for, children lines, the changeable cap has lead to a sustainable computation habit and new profit method
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儿童系列水瓶和饭盒设计,可换盖的设计为品牌创造了持续消费的盈利模式bottle and lunch box collections for, children lines, the changeable cap has lead to a sustainable computation habit and new profit method
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